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We often get asked how we came up with our brand name…quite often, in fact.  Back in 2009 when we were just embarking on this journey of bringing a high quality, premium sunflower seed line to the market, we tried to envision our ideal consumer.  A road warrior, an outdoor enthusiast…someone who appreciates quality over quantity.  Oh, and we must stand out to get noticed in this super competitive category … Got it!


Roadside gas stations, truck stops, and convenience stores, all beckoning you to stop, are really just strategic bait shops…You get the gas, and then get lured in to the rows and rows of snacks, meant to catch your eye, and satisfy a hunger…The bait!  You are now relieved of some of those green bills hanging around in your wallet…Wala!  Interstate Bait…Now you know the rest of the story.


This stream of consciousness led us to the idea that folks like to get out on the open roads of our glorious Interstate Highway system and see this great countryside from behind the wheel.  It’s as much about the journey as it is the destination.


We have encountered many adventures over the years.  We are still a young and hungry company that appreciates taking the time to do something right, making no excuses, and doing everything possible to make our customers happy.  We also have expanded our line to include the magical Hemp seed!  We really do believe in a more sustainable future that incorporates this wonderfully complex and healthy treat.  We look forward to serving you and appreciate any comments and feedback.



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